Conversion Rate Optimization

With the term Conversion Rate Optimization (CRO) we mean all the measures and actions that allow to maximise a website performance in terms of conversions, i.e.  the number of actions completed by users that are visiting the website (e.g. filling in an information form, downloading a piece of content or purchasing a product).

seo_icon_croTo increase the conversion rate, taking action on campaign budgets may not be enough. Often you need to make some changes on the website itself to improve conversion rates and increase the number of new clients without increasing investments.

An extremely low conversion rate may be the result of an abandon of the conversion funnel because of some obstacles visitors encountered during the navigation.

To avoid this, the Conversion Rate Optimization starts from identifying and removing all the obstacles that may prevent users from a correct navigation by improving pages layout, structure, content and the overall website usability.

By improving the website we can maximize the profitability of the online advertising campaigns, of the communication and Search Engine Optimization actions, and contribute in increasing the ROI (return on investment), without changing the planned investment.

Web Analytics and Conversion Rate Optimization, core-elements of the Universal Optimization® Strategy that Mamadigital implements for its important National and International clients, represent an essential opportunity to maximize ROI of online marketing campaigns.


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Some testimonials


“We decided to renew our long lasting collaboration with Mamadigital with great enthusiasm. The professionalism, the experience and the ability to listen of its Team of professionals, are – besides good results – the positive aspects of  this experience”

Elena Quintarollo
Ecommerce Manager, Jeckerson