Search Engine Optimization
SEO is the acronym for Search Engine Optimization, which consists in optimizing a series of aspects relating to a web site, with a view to improving its visibility and ranking among search engine natural or organic results (or even editorial results, which are different from sponsored ones).
It is the other major Search Engine Marketing component, which besides SEO also includes Paid Search (that is, purchasing search engine sponsored results).
Natural results, search engine ranking, increasing Paid Search costs, as well as the widespread thought in the industry according to which 70 to 80% of all clicks are generated by search engine natural results, make Search Engine Optimization a strategic opportunity to attract “profiled” traffic and potential customers to one’s web site.
Unlike Paid Search, SEO cannot be considered as an Advertising tool but, rather, as a series of different and varied activities, which are united by a common goal, that is, make a web site appear among the natural results of the top Search Engines (including Google, Yahoo! and Msn).
Such activities may include: the optimization of a web site code and accessibility to search engines, contents optimization, internal link structure optimization, and link popularity enhancement. But they also entail many ancillary activities, as well as an improvement in corporate processes, including for instance publishing-related ones, with guidance being provided through adequate training.
Mamadigital has one of the most skilled and creative European Teams, thanks to the professional experience gained by working with major Italian and international companies.
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