Video Advertising

Video advertising represents the present and the future of online advertising.

adv_icon_videoThe interest rate generated from sharing multimedia content is indeed three time higher than other formats and this is due to video better capability of attracting and reaching users compared to other formats.

Moreover, choosing the video format allows to focus on the creativity and originality of the message you want to communicate.

In an online advertising strategy, video ads can be planned by using Youtube platform, Google AdWords network and Real-time Bidding. The choice of the mean is based on the set objectives and on the way one wants to intercept the audience: by stimulating their engagement or  increasing their awareness. A video advertising campaign main objectives are:

  1. Stimulate curiosity and interaction from the target audience;
  2. Generate sympathy towards the message and as a consequence the Brand;
  3. Increase brand’s popularity and authoritativeness by spreading an interesting, clear and simple message;
  4. Stimulate user’s need to buy if the communication is about a product or service.

Mamadigital Team plans every video advertising campaign on on the most suitable channels to achieve your goals, in line with our Universal Optimization® Strategy.


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Some testimonials


“A technical staff caring and available, able to provide innovative solutions. These are the main aspects of our collaboration with Mamadigital, along with the extraordinary ability of anticipating times and developing creative and effective strategies.”

Yigit Evren Aktekin
Ecommerce Manager, Terranova