Social media advertising

The spread use of Social media provides Brands with new evolving tools for planning advertising campaigns aimed at increasing the visibility of ads and of the content present on brands’s social profiles.

adv_icon_socialADVFacebook, Twitter and LinkedIn Social ads allow to be present on Social media pages and profiles.

What characterizes Social media advertising is the possibility to select the target audience to which advertisements are addressed. You can target users by demographics (gender, age, city)  and by their interests. This last option, typical of Social media, allows to reach highly targeted users according to the campaign’s objectives.

If, for instance, you want to get qualified traffic for a movie website, you can decide to include in the Pay per click campaign only users who love movies and even choose the different niches by directors or actors.

To summarize, Social media advertising benefits are related to its flexibility and the way the target audience can be selected for the campaign:

  • Possibility to select a specific target for the campaign.
  • Complete flexibility of the campaign: it can be planned on specific time periods and set visibility objectives that can be achieved on a daily basis.
  • Pay per Click campaigns. It is possible to pay only for the traffic you actually get. Ad views will be free of charge.
  • Impression campaigns. It is possible to be charged for the actual ad views independently from the number of clicks. This option is particularly useful for branding campaigns whose aim is improving the company notoriety.

Mamadigital has gained a strong experience in planning and managing social channel advertising especially on Facebook, Twitter, LinkedIn. Our online advertising dedicated team, develops solutions within our Universal Optimizaion strategy for important national and international companies on more than 20 different markets.


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Some testimonials


“We decided to renew our long lasting collaboration with Mamadigital with great enthusiasm. The professionalism, the experience and the ability to listen of its Team of professionals, are – besides good results – the positive aspects of  this experience”

Elena Quintarollo
Ecommerce Manager, Jeckerson