Online Advertising
Online Advertising in ceaselessly evolving. If once campaign planning was almost exclusively done by means of direct talks with the dealers, now it is possible to manage Display campaigns also using extremely flexible and effective tools: Search engine Content Networks and Ad Networks, which over time have affiliated millions of websites.
The result is the ability to plan not only with general websites, but also on a huge amount of online resources that stand out for unthinkable verticality and a profiling level, which was impossible, but a very short time ago. All this is done by managing every aspect of media planning from a single command and control room, by activating and deactivating websites at any moment (depending on real time website assessment), investing not only per CPM (based on the impression) but also per click e CPA (Cost per action or per sale).
In a nutshell, Mamadigital-planned campaigns reach top visibility also in very specific targets, as they optimise Online Advertising budgets to their very best.
Every campaign is planned exclusively on those Media that are best suited to accomplish the goal, be it direct marketing or branding, defining targeted strategies aimed at starting and managing the plan for several campaign types:
- Paid Search,
- Display Advertising,
- Affiliation Marketing,
- Email Marketing
