Branding and online reputation management

To establish a Brand on today’s highly competitive markets, it is important for companies to carry on Branding actions aimed at developing their Awareness on the Web and manage their online reputation. These activities are very thorny since they depend on what people says about your company: if it is something positive it can be turned into a form of free advertising, if comments across the web are negative and clients are unsatisfied, that can be dangerous for your Brand image.

brandmonitoring_icon_reputationThe Internet is indeed the main place were people’s opinion proliferate and where users are more willing to share their customer experience with other users via Social media platforms, blogs and forums. These virtual spaces have turned passive users into active customers who share and spread information and opinion on the Brand and on its products and services on the Web.

Online conversation monitoring and the analysis of any mention, are crucial since they allow to carry on an effective brand reputation management in terms of:

  • Online Branding actions integrated to marketing and communication strategies aimed at improving and strengthening the company’s image on the Web.
  • Actions aimed at improving products or services so as to offer more effective solutions to customers.

Having a way to measure online reputation of a company and knowing the level of satisfaction of customers, is indeed fundamental to define and carry on strategies aimed at improving your competitiveness towards other Brands in the same industry.

Mamadigital provides targeted solutions aimed at strengthening Branding and online reputation management for both national and international companies.

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Some testimonials

“Reliability and expertise, availability and constant support: these are the keywords of a long-time collaboration which allowed us to reach the shared objectives. Not only professionals, but real people. This is the real strength of this collaboration”.

Chiara Torrisi
Web Marketing Coordinator, Bocconi