"Constant monitoring activity of the Web to define and improve your Brand perception among audiences"

Brand Monitoring

Brand Monitoring allows to monitor and measure the online reputation of a company.

brandmonitoring_iconThe Internet is a virtual place where thousands and thousands of users talk to each other, exchange visions, share information, thoughts and their customer experience. The collective sentiment generated by users interactions is able to influence thoughts and choices of potential customers.

A positive word of mouth among audiences, brings to an increase in a Brand or product popularity: in other words, it is a real “free advertising”.

On the contrary, negative or false statements can damage the Brand both in financial and image terms.

Monitoring online conversations in these cases can be very important.

Opportunities deriving from a constant monitoring activity on Social media, Blog and online communities are numerous. Through Brand Monitoring you can:

  • Obtain information from the whole digital community, not only from a representative sample.
  • Verify the relationship between Brand Image and Brand Identity, thanks to the analysis of Brand’s perception on the Web.
  • Being acknowledged of new emerging trends and act consequently to improve your offer of products and services.
  • Promptly react in case of negative information starts spreading on the Web.

At Mamadigital the Brand Monitoring activity is the base of a wider Universal Optimization® strategy aimed at optimizing the Brand’s presence on the Web. The agency’s Team provides different customizable solutions according to client’s needs.  It is possible to monitor all the conversation related to the Brand and its products and services.

People are probably already talking about your company on the Internet.


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Some testimonials


“A technical staff caring and available, able to provide innovative solutions. These are the main aspects of our collaboration with Mamadigital, along with the extraordinary ability of anticipating times and developing creative and effective strategies.”

Yigit Evren Aktekin
Ecommerce Manager, Terranova