Brand Monitoring & Social Media
The 2.0 web revolution goes beyond the existence of blogs and the most popular Social Networking web sites, including MySpace, Facebook, Bebo or Orkut.
It’s first of all a conceptual shift. In fact, for the first time in history, extremely fast and effective systems are available allowing people to:
• Express themselves and contact each other
• Share and classify information
• Gather, based on common interests
Suffice it to think of social bookmarking and social news systems. Submissions are collected, classified, assessed and attributed importance by the users themselves, who gain significant power. It’s the power of millions of conversations, taking place on thousands of web sites, using tens of different channels.
In such a framework, the spreading of a negative opinion through the web and its mismanagement might cause huge damage in terms of reputation.
But there are also many opportunities. First of all, users use platforms that can be monitored, thus allowing understanding what they say about us. Probably someone is already talking about it! Moreover, by acting tactfully and delicately, it is possible to take part in the game of conversations and direct them.
At Mamadigital, we have taken a step forward. By relying on our partnership network, we have established an integrated and specialised service platform, aiming at:
- Monitoring what users search for through search engines, and what they express in the main conversation channels they use
- Acting on the results proposed by search engines, through (Paid or Natural) Search Marketing activities and on conversations, by directing the relevant flows through a series of planning and innovating activities (by intervening in communities, creating widgets, and corporate blogs).
