Zoomarine increases its online revenue and triple user engagement on social media thanks to the Universal Optimization

zoomarine_sito

THE COMPANY

 Zoomarine is one of the most important amusement parks in Europe. Located near to Rome, it attracts every year thousands of visitors from all over Italy and not only.

 

OBJECTIVES

The partnership with Mamadigital aims at:

  • Promoting the dense series of events organized by the Park;
  • Maximizing the performance of the e-commerce channel.

 

STRATEGY

To reach the set goals, Mamadigital Team has developed a 360° Universal Optimization® strategy which includes: onsite SEO technical optimization actions for the launch and management of a dedicated online magazine rich in interesting and optimized content; a dedicated Brand Monitoring service; a Social media marketing strategy and online advertising campaigns (Search; Display; RTB and Social) aimed at promoting events and activities.

The SEO technical actions, were also supported by a specific Digital Popularity strategy that involved blogs and magazines in the Park’s activities, by inviting them to discover the park events, thus improving the Brand authoritativeness on the Web.

 

RESULTS

The activity, constantly monitored, brought some tangible results such as:

  • Maximization of the performances of the e-commerce channel which, in 2014, accounted for 25% of the Park revenue;
  • A 20% increase in traffic from Search Engines, in a two years period;
  • Increase in the conversion rate of the online advertising campaigns;
  • Increase in fans and followers engagement from the Brand Social profiles.

 

The whole strategy developed by Mamadigital has enabled a direct connection with the audience, mostly thanks to the Social media communication plan which strengthened the interaction with the acquired target users and reached new ones. Zoomarine consolidated the online relationship with its audience thanks to an approach based on transparency, availability, respect and authoritativeness.


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Some testimonials


“Reliability and expertise, availability and constant support: these are the keywords of a long-time collaboration which allowed us to reach the shared objectives. Not only professionals, but real people. This is the real strength of this collaboration”.

Chiara Torrisi
Web Marketing Coordinator, Bocconi